12 Creative Recruitment Campaign Ideas To Inspire You

A great recruitment campaign idea can considerably improve a brand name's attractiveness in the talent market. And fortunately is that it doesn't always require a crazy budget plan!

Now is the time to inject some creativity and fun into your recruitment campaigns and shock those boring, worn-out recruitment strategies that normally begin with posting on job boards (boring).

When your talent group starts developing initial, appealing campaign ideas that tie into and enhance your general recruitment strategy, you'll quickly find how to draw in the best and job brightest prospects.

TL; DR - Key Takeaways

- Creative recruitment campaigns are everything about establishing enjoyable and appealing ways to draw in excellent prospects to your brand name and make a bigger influence on candidates.

Examples consist of recruitment through a dating app, utilizing a mystical code to split, hosting meet-ups, or getting the assistance of an immersive virtual tour.

- You can establish innovative ideas for your recruitment campaign by evaluating the concerns your talent group has now, investigating how other business hook candidates, or brainstorming originalities with your team.

- Three examples of companies believing outside package consist of IKEA's 3D-printed meatball campaign, Volvo's S90 design lorry that interviews its own technicians, and a really enjoyable one by Deloitte-a zombie recruitment video (yes, you can't miss out on out on that one, so keep reading).

- After releasing your project, create skills tests in a jiffy to screen and Job shortlist applications with Toggl Hire. Your talent team can pick from our library of over 150 test design templates to enhance and job automate your hiring process.

What is an innovative recruitment project?

Recruiters or talent acquisition groups that use initial recruitment campaign concepts, such as video games, crack-the-code tests, AI recruitment bots, or video content, link straight with the hearts and minds of their target audience.

How do you know if your company is utilizing innovative concepts in your technique?

Well, has the talent group been using the very same recruitment marketing method for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the exact same traditional methods that everyone else utilizes, there's no other way your brand name will stick out in the crowd.

When business interact with prospects in a thoughtful, impactful way with their recruitment marketing, they're more likely to bring in the qualified people they're trying to find. Now, here's how your team can begin doing things in a different way.

How do companies believe of creative recruitment campaigns?

It's not too complex. Let's walk through the steps for producing effective, initial recruitment marketing.

Step 1: Identify your team's most significant blockers in acquiring leading talent.

Step 2: Next, brainstorm ideas or methods to overcome those obstacles. Here are some pointers:

- Get motivation from other companies already believing out of package. - Put yourself in the shoes of your target market and think of methods to communicate with them in a style and tone that will interest them, such as an animated video. - Reach out to coworkers to gather ideas from a diverse group. - Consider what your business values extremely in its present employees.

Step 3: Bring all your ideas together and produce your recruitment project strategy, including the channels you'll utilize to publish it, such as social networks and your careers website.

Step 4: Review your campaign cost and ensure you have the spending plan you need, or adjust your plan appropriately (keeping in the excellent things your target market likes).

Step 5: Launch your campaign and hope your task advert and other campaign aspects get prevalent national, international, (or even viral!) attention.

Do we require to outsource customized parts of our recruitment projects?

Possibly. We understand that not all companies have the resources to pull off every aspect of an innovative job in-house. Because case, you may need to outsource particular parts to an agency, such as:

- Designing social media or other digital advertisements - Creating a video (that does not look like your nephew stole your mobile phone). - Creating a complex game or nerdy equation as a recruitment test

Ok, now for the enjoyable things.

To assist you win on this brand-new course, we've gathered some genuinely innovative recruiting concepts below. Companies that created some initial or innovative attention grabbers to reel in terrific candidates.

12 innovative and motivating recruiting project examples

Let's face it, lots of companies need a recruitment process makeover. Especially if they desire to attract young, qualified prospects (and the company's company brand is as appealing to them as a 1970s movie).

The following companies (many of which you've most likely heard of) also required some fresh concepts for their recruitment marketing to jazz up their out-of-date image-and they all was successful.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting sufficient numbers of junior personnel for white-collar workplaces. Recruitment method: Graduate recruitment. Tactics: Student academy, vac work, graduate programs, internships, social media, ads, referrals. Their most initial project concept was certainly their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran throughout the show's season finale. It might not have featured at any huge international advertising celebration, however it sure got people talking. And that's what you desire.

2. British Army - New Recruits Campaign

Problem: Recruiting soldiers for harmful occupations like the army is becoming harder. Recruitment method: Using pop-culture referrals to attract a broad variety of 'profiles'. Tactics: TV adverts, social media, and other online platforms. This project is special because it utilizes the principles of great marketing or job copywriting by attracting what's important to its particular target audience-communicating about their worths and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is currently extremely undervalued and is likewise experiencing a fast increase in demand post-pandemic. Recruitment strategy: Using emotional and aspirational messaging to attract people whose values align with the business's function. Tactics: Advertising campaign across TV, digital, print, radio, social, and direct mail. Recruiting for a job that is normally extremely under-appreciated definitely needs some additional creative juice. Home Instead chose to utilize the services of a professional firm for this campaign to refresh their brand and hook precisely the right type of people.

The firm produced extremely emotive recruiting videos for this specific niche industry, which 100% hit the mark with their "can't help however care" target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn't a tech career destination, and filling tech and digital jobs was a hard job. Recruitment strategy: Using a major job technology trend to join the conversation and job increase their awareness in the tech talent circles. Tactics: A speculative recruitment project using 3D-printed meatballs. Now, this is a truly initial campaign run by the Swedish furniture producer IKEA. To bring in skill that considers of the box, they welcomed prospective candidates for an interview over a meal of meatballs.

But not their standard Swedish meatballs ... these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting huge labor lacks in hospitality post-Covid. Recruitment method: Targeting out of work, underemployed, and ready-to-work candidates seeking to start their careers in hospitality by highlighting real-life examples of upward mobility. Tactics: National ad project covering social media, digital screen ads, radio, and press protection. These guys are helping to fill a major pandemic-driven work space. In the US alone, the Bureau of Labor Statistics shared this eye-opening statistic:

The market has gained back 6.9 million jobs considering that April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their project makes possible newbies knowledgeable about the huge array of advantages readily available with a career in hospitality and utilizes reviews from existing staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, indicated trying to bring in 1,000 brand-new workers over 12 months. Recruitment strategy: Doubledown on promoting the 'work from anywhere' policy to attract tech talents who wish to work from another location. Tactics: A physical recruitment drive in a top quality Van

This one's definitely another creative recruitment campaign that the software application company, Atlassian, released just recently. The 'AttlassiVan' drove around Australia on a month-long recruitment trip.

Their novel idea aligned well with their work-from-home policy that they were also 'driving home'. And hopefully, their innovative thinking has assisted them satisfy their Australian and international intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment process and absence of gender variety. Recruitment strategy: Building a transgender and gender-diverse talent swimming pool. Tactics: Updated recruitment procedure

This campaign hit at the heart of the ongoing concern of gender equality in mining. Global mining giant BHP just recently ran an effective, global-first (for BHP) effort to help in reducing employing biases by revitalizing their outdated recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying team scarcities post-Covid Recruitment strategy: Targeting a very particular skill segment - empty nesters and over-45's. Tactics: Ad campaign

Now, this is another campaign that's considering of package. After discovering a remarkable market insight that "around 78% of British moms and dads aged 45 and over want to handle a brand-new obstacle once their children fly the nest", EasyJet crafted a recruitment project targeting this specific talent swimming pool.

Filling the team lacks with candidates who are over 45, whose kids have lastly flown the nest, and who are now trying to find a brand-new profession adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months. Recruitment technique: Grabbing audience attention at a renowned worldwide motor show and developing the brand name as an emerging center for vehicle software application engineering. Tactics: Event PR

Now that's turning your typical recruitment campaign technique on its head for sure! The team integrated AI into the cars and truck's pedestrian speech technology and cars and truck link system to evaluate the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive prospects. Recruitment technique: Using an innovative, gamified approach to engage passive prospects & providing a free gift. Tactics: Skills test was advertised on social networks platforms

Our sister company, Toggl Track, wanted to work with an SEO supervisor and thought of a fun project that 'd be a win-win scenario for all. We produced an abilities test obstacle and advertised it across social networks, offering a free t-shirt to applicants who achieved high ratings.

Reaching passive candidates while getting the word out about our brand to other talented employees worldwide-it does not improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers. Recruitment strategy: Activating a brand-new disruptive employer brand to bring in graduates. Tactics: Campus recruitment with an experiential VR trip, careers page overhaul, video series, redeveloping all in-store and campus recruiting visual possessions

Walmart's massive talent acquisition project was developed by Nexus and assisted offer the brand name a much-needed facelift (given that the seller may not have actually been leading of many candidates' favorite company lists).

12. Lowe's Canada Recruitment Campaign

What is the campaign trying to accomplish?

Problem: Attracting young recruits in the midst of a labor lack. Recruitment technique: Using a growing interest amongst youths in home remodelling and crafting a compelling value proposal to set themselves apart from other companies. Tactics: An exhibition, The Hall of Fail, that presents renovation fails recreated as artworks, out-of-home, web, and social networks content

Intending to hire some 5,000 individuals in a year amidst remarkable labor scarcities, Lowe's Canada was facing the significant obstacle of drawing in more youthful employees. Partnering with an imaginative company, the brand name devised a recruitment project focusing on opportunities for growth and knowing within its network.

They have likewise discovered that 88% of Gen Z trainees wish to work for employers who provide access to training and growth opportunities.

Training is a concern for us, so we make certain to provide extensive training to everybody who joins our teams. Operating in among our shops is a terrific chance for individuals to get understanding that will benefit them all their lives.

Inspired by this insight, the brand name released a campaign and exhibit that develops on the desire to discover by revealing engaging examples of remodelling failures that youths can prevent by working and learning at one of the brand name's shops. Each of the displays had a QR code for using directly for the different open positions.

Considering your next initial recruitment project strategy?

We hope this list has got you buzzing about your next recruitment campaign and how you can match those innovative companies to approach prospects.

Whatever the role, from getting up the finest engineers to roping on the planet's biggest salesmen, your recruitment marketing efforts are sure to strike their hearts and minds if you use your creativity!

One simple method to include sparkle to your next recruitment campaign while making it fun and engaging for you and prospective candidates is to begin with skills tests. And, no, you don't need to create tests from scratch. Our test library is overflowing with developed by the professionals.

Say goodbye to inappropriate prospects and the hours lost screening CVs. Create a totally free Toggl Hire account today to see simply how simple, enjoyable, and fair hiring can be.

Juste loves investigating through writing. A copywriter by trade, she invested the last 10 years in start-ups, telling stories and building marketing groups. She operates at Toggl Hire and discusses how services can recruit really great people.