Setting up Recruitment Ads on Facebook like A Pro

Facebook marketing is a crucial part of a recruitment marketing method due to the fact that it helps get your business in front of a broad swimming pool of prospects. Especially quality prospects who aren't actively using the basic job boards.

Social advertising is a powerful tool for recruitment. However, due to the fact that a lot of marketing systems are customized to eCommerce, designing a fantastic recruitment project can be difficult. This post walks through considerations and menwiki.men recommendations when using Facebook ads for recruitment marketing.

Set up Facebook Business Manager and ad account

You'll need a Facebook Business Page and Facebook Business Manager account to run any ads on Facebook or Instagram. This terrific guide from Hootsuite strolls through how to set up Facebook Business Manager.

Business Manager permits you to add multiple individuals to the account to assist run projects, however understand that people will require an individual Facebook account to be able to be included.

To campaign, you'll also require a Facebook Ad Account, which you will be triggered to create when setting up Facebook Business Manager.

You'll also need to validate your website domain with Facebook, which is required to measure and track projects.

Choosing a campaign type

To produce a marketing campaign, head to the "Ads Manager" section through the leading left navigation of your Business Manager Dashboard.

When you click the green button to create a campaign, you'll be given a list of 11 kinds of campaign goals. We've discovered that 3 of these goals are most beneficial for recruitment marketing: Brand Awareness, Traffic, and Conversion.

Brand Awareness

Just as people are most likely to buy products from a brand name they understand, individuals are more most likely to make an application for a task at a company they have actually heard of. Brand Awareness projects are optimized to be seen by a large pool of individuals that are most likely to be interested in your company.

These ads will not straight drive traffic to your site, however they get prospects acquainted with your company and ready to click when the perfect position occurs.

Awareness projects can be about almost anything that shines a light on your company. Announcements about development and awards, articles about business efforts and culture, and videos about the company's achievements and objective can all be developed into attractive campaigns.

Traffic

In the Wonderkind platform, this is referred to as a "Clicks" project. These advertisements are targeted to reach an audience that is likely to click the link in your advertisement.

This audience is narrower than in a Brand name Awareness project, but still includes individuals interested however not ready to make an application for a job.

These ads can focus on open positions to get individuals to check out more about the jobs and the business (fantastic for high-volume recruiting). Or function material that will drive people to your website, like industry hot subjects or suggestions.

Conversion

Conversion projects are what people tend to consider when they believe about marketing. These campaigns track and optimize towards somebody carrying out an action on your site, such as sending an application.

For a Conversion campaign to be effective, you first require to construct up a solid audience of possible candidates that are familiar with your business. Without that, it's kind of like running through a crowd and asking strangers to wed you.

Let your audience learn more about you with Awareness and Clicks campaigns first, and move more budget to Conversion campaigns in time.

Great advertisements and brand name awareness makes people click, but conversion occurs on a landing page. So you need to ensure that your job pages load quickly, are easy to read on mobile phones, and clearly mention the details task candidates appreciate most.

Know that Facebook conversion advertisements are going through some changes in reaction to Apple's iOS 14 personal privacy updates - [upgrade October 2023: please read the following for more on Apple's iOS 17 personal privacy updates] Companies will need to focus on 8 conversion actions per web domain.

If job listings are on the primary company site, you'll likely need to line up with the marketing team on the top priority list.

Facebook motivates businesses to use the Facebook Conversion API to connect your ads with conversion information from other sources, such as your server, material management system (CMS), or consumer relationship management (CRM).

Campaign budget plan optimization

There are a couple of various options when it concerns paying for ads. First, you can select to pay based on clicks or impressions of your advertisements. Next, you decide how you desire Facebook to position your advertisements:

Daily Budget: users.atw.hu Ads will be paced so, your costs lasts the complete day.
Lifetime Budget: You set the length of a campaign and advertisements will be positioned so your spending lasts the complete project. This option likewise allows you to set time windows such as running advertisements only in the night or on weekends.
For the 3 primary types of recruitment campaigns talked about above, a basic suggestion is:

Brand Awareness: Run as continuous campaigns, payment on impressions, and either everyday or lifetime budgeting.
Traffic (Clicks): Short run times, payment on clicks, life time budget.
Conversion: Short run time, payment on clicks, lifetime budget plan. These will likely be your most pricey campaigns.
Select an audience

Targeting job titles and industry is normally where you start with recruitment marketing, but you can reach a lot of surprise possible with non-traditional audience characteristics. For disgaeawiki.info some inspiration, we recently blogged about 5 creative ways to use targeting in recruitment ads.

Facebook likewise offers the choice to target "lookalike audiences." This is terrific once you have actually had good project outcomes and great hires to validate your existing audience is what a future one need to "appear like."

Ad placement

After testing much of the advertisement positioning alternatives readily available, we've found the most effective ones for recruitment marketing are: Facebook News Feed, Facebook Stories, Instagram Feed, Instagram Stories.

Here at Wonderkind, we've found that Facebook stories are seldom utilized. Therefore, we wouldn't suggest utilizing them. We've discovered that the news feed for both Instagram and Facebook have actually provided our partners with more clicks and conversations.

If you are seeking to create more awareness, we would suggest Instagram. Not a lot of marketers invest time on creating an excellent Instagram Story. So, if you make a strong recruitment advertisement on Instagram story, you will stick out.

Create the advertisement

Putting together a great ad can be difficult. If you're not exactly sure where to start, take a look at our guide on how to turn task descriptions into fantastic social ads in 15 minutes.

It can be unexpected what mix of copy and images work best for your audience. We recommend A/B screening numerous advertisement variations in each project.

For instance, in a project about an employment opportunity, one ad version could concentrate on the wage and perks, another on the company culture, and a third on the task performance.

Put recruitment marketing on autopilot with Wonderkind

If you need to increase recruitment quickly, by hand developing the possessions, audience, and spending plans for each project will slow you down. Wonderkind helps you accelerate recruitment marketing by automating your social strategy across Facebook, Instagram, Google, and LinkedIn.

Our Talent Attraction Technology uses data from years of recruitment projects to construct an audience that's perfect for your industry, place, and employment opportunities.

Our user friendly platform makes it easy to spin up imaginative advertisements in minutes with project templates, a library of stock pictures, and instantaneous image cropping. Once advertisements are running, track efficiency and spend throughout all social channels in one overarching dashboard.

Ready to turbo-charge your talent sourcing? Have a look at how Wonderkind works or see it in action.